
POM Exam Review #6
Quiz
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Other
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9th - 12th Grade
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Medium
Fay Anderson
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sue is a 12th-grade student who loves the new Ferrari convertible which retails for approximately $300,000. She works part-time at the local movie theater and has approximately $150 in her savings and checking accounts. Is Sue a part of the market for the Ferrari?
Yes, she has an unfulfilled desire and is financially able and willing to satisfy that desire.
Yes, she has an unfulfilled desire for the Ferrari.
No, she is not financially willing to purchase the Ferrari.
No, she is not financially able to purchase the Ferrari.
Answer explanation
No, she is not financially able to purchase the Ferrari. To be part of a market, the customer must have an unfulfilled desire and be financially able and willing to satisfy that desire. Sue lacks the financial ability to purchase a Ferrari.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
Occupational
Behavioral
Geographic
Psychographic
Answer explanation
Geographic. Geographic segmentation groups people by the areas in which they are located. This includes customers in cold climates. Occupations are a basis for demographic segmentation. Psychographic segmentation groups people by lifestyles and personalities. Behavioral segmentation groups people by their response to a product.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business determines that it can increase its market share by 12 percent by promoting its goods and services to Hispanic females who are 18- to 34-years old. How is the business segmenting the market?
By geographics
By behavior
By psychographics
By demographics
Answer explanation
By demographics. Demographics are the physical and social characteristics of the population. A business that segments the market on the basis of demographics considers factors such as the age, gender, and ethnicity of the population. Psychographic segmentation is the division of a market on the basis of consumers' lifestyles and personalities, which are influenced by their behavior. Geographic segmentation involves dividing a market on the basis of location (e.g., zip code).
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What marketing career involves determining why customers do what they do?
Marketing research
Advertising
Sales
Distribution/Warehousing
Answer explanation
Marketing research. A marketing researcher could be classified as the "Sherlock Holmes" of marketing. These investigators look for clues as to what customers want and need, as well as why customers do what they do. Careers in advertising involve catching customer attention and informing customers about products, companies, and/or ideas. Sales careers involve satisfying customer needs with products. Distribution/Warehousing is not typically considered to be a marketing career.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What marketing career involves catching customers' attention, informing them of products, and persuading them to buy?
Public relations
Advertising
Product management
Marketing research
Answer explanation
Advertising. Advertisers use a variety of media to catch customers' attention, inform them of products, and persuade them to buy. Some of these media are the Internet, radio, television, newspapers, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and want and why customers do what they do. Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Public relations professionals strive to build and maintain positive relationships with the public by anticipating problems, handling complaints, communicating with the media, and building a positive public image for the company.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
Marketing research
Product management
Advertising
Channel management
Answer explanation
Product management. Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Advertisers develop messages and images to catch customers' attention, inform them of products, and persuade them to buy. They use a variety of media to communicate with customers. Some of these media are the Internet, radio, television, newspapers, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and want and why customers do what they do. Channel management is the processes by which marketers ensure that products are distributed to customers efficiently and effectively.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is at the center of all marketing activities?
Communication
Purchasing
Math
Technological know-how
Answer explanation
Communication. Communication, the exchange of information in which the words and gestures are understood in the same way by both the speaker and the listener, is at the center of all marketing activities. Whether employees are working with customers or working with a team member, they need to effectively exchange ideas and information. Communicating with people is crucial in marketing because marketing involves continuous interaction with customers and coworkers. Purchasing is not considered to be a marketing function. Although math skills and technological know-how are often needed to carry out marketing activities, their successful completion and use are based on communication.
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