BU6001 Marketing Mix (Promotion)

What are the objectives of promotion?

• Simulate Demand

• Create Awareness

• Reduce Sales Fluctuation

• All the above

Which strategy is used when you watch a product tutorial on YouTube then you consider purchasing this product?

• Push strategy

• Pull strategy

Which of the following promotional mix strategies is led by the brand?

• Pull Strategy

• Push Strategy

What type of promotion are billboards considered as?

• Traditional Advertising

• Digital Advertising

• Sales Promotion

• Direct Marketing

What kind of promotion is considered when you visit Baskin Robbins and try multiple flavors before making a purchase transaction?

• Special offer

• Points of Sales

• Demonstration/ Sampling

• Giveaway

What kind of marketing strategy is well suited for highly targeted profile customers?

• Promotional Marketing

• Traditional Advertising

• Digital Marketing

• Direct marketing

What is search engine listing considered as?

• Email marketing

• Digital advertising

• Direct response marketing

• Kiosk marketing

Companies communicating their value propositions to customers

• Place

• Price

• Promotion

• Product

Where are we with assessment 2?

• We are almost done with finalizing our report.

• We are stuck and running in circles

• A team member is not submitting their work

Is the following statement considered as SMART promotional objective: To reach 4,000 downloads of our e-book “ABC” through  Facebook advertising by the end of the November 2020.

• Yes

• Nope!