ENT FINAL

Money needed to expand for additional inventory, equipment, marketing cost, employees, etc. is known as which of the following?

• Competitive risk

• Market analysis

• Marketing

• Expansion capital

The statement: “to increase our brand recognition” is an example of which of the following?

• Mission statement

• Goal

• Objective

• Tactic

Which of the following is the roadmap of where the business is going?

• Business plan

• Business agenda

• Executive plan

• Executive agenda

Which of the following describes strategies for branding, packaging, advertising and promoting the business and its products?

• Executive agenda

• Business description

• Marketing plan

• Financial plan

Communication within an organization occurring between employees is referred to as which of the following?

• Horizontal internal communication

• Vertical internal communication

• Horizontal external communication

• Vertical external communication

Working environment safety is regulated and monitored by which of the following?

• Bureau of International Labor Affairs (BILA)

• Center for Disease Control and Prevention (CDC)

• Occupational Safety and Health Administration (OSHA)

• Department of Health and Human Services (DHHS)THE

Which of the following describes the Equal Pay Act?

• Prohibits employment discrimination toward qualified individuals with disabilities

• Prohibits employment discrimination toward persons 40 years of age or older

• Prohibits sex-based wage discrimination between men and women who are performing under similar working conditions in the same establishment

• Prohibits employment discrimination toward qualified individuals with disabilities

Coupons, sweepstakes and customer loyalty programs are examples of which element of the Promotional Mix?

• Advertising

• Public Relations

• Personal Selling

• Sales Promotion

Which element of the Promotional Mix is used to create a favorable image or reputation in the community?

• Advertising

• Public Relations

• Personal Selling

• Sales Promotion

What is the ultimate goal of personal selling? 

• Reminding customers about a specific product

• Informing customers about a new product 

• Closing the sale

• Building a positive business image