SMS Review - Deck 4

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign up for their monthly Email newsletter. What would be the most effective way for her to optimize her social media campaign?

• Use descriptive headlines and tags that give users as much information as possible, images that are optimized for each social media platform, and the same images each time the information is posted for brand consistency.

• Make stickers of her hashtag

• Provide an incentive

• Charge subrcibers a fee

David is the social media manager of a privately owned teenage Sports Club social media site. When an individual organization signs up on the site they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide David's organization the ability to collect and use data about the users such as their interests. What would be an inappropriate use of this information?

• The owner of this site using the contact information to sell them services from other companies he owns.

• Asking them to sign a terms of use contract

• Allowing them to create a profile

• Asking for parental consent

After using a social media monitoring tool to measure your activity, reach, exposure and share of conversation you are given a score of 10. What does this number tell you?

• The company has been very active on social media and the brand is easily recognized.

• The company has not been very active on social media

• The company has 10 followers

• The company is not easily recognized

As an experienced social media strategist, you know that ______ of social media allows you to post up to the minute updates and any developing stories about your company or brand.

• Immediacy

• accuracy

• Advocacy

• Importance

Why is it important for an organization to use the same name, username, and email address across multiple social media platforms?

• It improves brand recognition

• It helps you remember passwords

• To provide security

• None of the above

A catering company specializing in birthday banquets wants to share images, short videos, and menu ideas from events they have completed. What kind of social media platform would be best for this organization?

• Content sharing sites such as Facebook or myspace.

• Photo sharing sites such as Instagram

• Twitter

• Pinerest

The city government has recently changed the laws regarding sales tax collection. They want to share information with local business owners in person. They are planning a series of free seminars so they can meet with as many people as possible. The social media strategist is planning the campaign to promote their seminars. What would be an effective call to action and their social media posts about the seminar?

• Seminars space is limited click here to reserve your seat now.

• The first 100 attendees will receive a free gift

• The seminar will be live streamed

• The Seminar will be held on multiple dates

While you are discussing type of ads on social media sites, your boss asks you how many types of ads there are on Pinterest. You inform him that there is /are ___ types of ads on Pinterest.

• One

• Two

• Three

• Four

James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan is he in?

• Identify the target audience

• Set goals

• Monitor and Adjust

• Listen and Analyze

The manufacturer of a line of health and beauty products is analyzing the metrics of their social media platform. They have calculated the growth rate of their followers over time. They are also considering data on the number of clicks, likes, shares, and comments about the company overall. What is the company measuring?

• Brand Awareness

• Engagement

• Click-through rates

• Return on Investment