International Seminar 2022

Which is the correct visual?

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What is the best navigation element for this door?

• Shelf navigation on the left of every subline

• Shelf navigation on the right of every subline

• Line navigation in front of the stock

• No shelf or line navigation

Let’s suppose that the sell out weight of Barbiere is 5%. Based on this assumption, how much space do you dedicate to Barbiere on your backwall?

• A full shelf

• No space dedicated to Barbiere

• ¼ of a shelf

• ½ of a shelf

Looking at the top shelf on the right, what would be the correct setting? (Multiple answers possible)

• Medium hatbox with ribbon + Signatures of the Sun tester

• Kit Italianissimo

• Large hatbox with ribbon

• Medium hatbox with ribbon + Colonia tester

What is the right planogram order?

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This is a C door. Where should the Home Collection be displayed? (Multiple answers possible)

• On the bottom shelf

• It should not be displayed on the backwall

• 1 scent per shelf

• On a free standing unit, on a candle bar

This is a C door. Which Visual Merchandising elements are missing? (Multiple answers possible)

• Shelf navigation

• Line navigation

• Shelf reglette

• Storytelling kit

What other mistakes do you see in this render? (Multiple answers possible)

• Colonias skus displayed in this order (from left to right): 50ml - 100ml - 180ml

• Le Nobili skus displayed in this order (from left to right): 100ml - 50ml

• Too many references on Signatures of the Sun

• Too many ancillaries on Blu Mediterraneo