Digital amrketing

..... engine optimization is the art and science of getting pages to rank higher in search engines such as Google.

Search engine marketing is considered one of the most effective ways to increase what ?

• competitiveness

• cost

• revenue

• return

PPC stands for

• Pay per client

• Pay price click

• Pay per click

• Price per client

Google rates ad campaigns from

• A*-C

• 1-5

• A-Z

• 1-10

which is not a reason why companies use email marketing

• Adds value to products/services

• Build on relationships

• It separates the business form competitors

• Support click through to on-site traffic

...... marketing is the process of planning, creating, distributing, sharing, and

publishing content to reach your target audience. It can boost factors like brand

awareness, sales, reach, interactions, and loyalty.

what percentage of customer prefer to learn about brand through videos

• 19%

• 39%

• 69%

• 89%

...... looks at the external influences of a business

How many P's are in the marketing mix

• 4

• 5

• 6

• 7

Brand .......... gives a brand human characteristics