TOPIC 4_DIGITAL CUSTOMER RETENTION & PERSONALIZED EXPERIENCES

Which are the Five steps to Customer network strategy planning?

• 1. Objectives

  2. Segmentation & Positioning

  3. Strategy selection & Ideation

  4. Execution

  5. Measurement

• 1. Objectives

  2. Segmentation & Positioning

  3. Mass Marketing

  4. Execution

  5. Measurement

• 1. Objectives

  2. Segmentation & Positioning

  3. Strategy selection & Ideation

  4. Execution

Whithin mapping strategies to customer, "Be faster, be easier, be everywhere, be always on" is the explanation of:

• ENGAGE

• ACCESS

• CUSTOMIZE

• COLLABORATE

This approach "Show a personal face" belongs to

• ENGAGE

• COLLABORATE

• CONNECT

• CUSTOMIZE

Make the choice personal is an approach which belongs to:

• ADAPT

• CUSTOMIZE

• CONNECT

• COLLABORATE

Bespoke is the next step to customization

• True

• False

Mass Customization offers the customer the option to decide.

• True

• False

Collaborative customizers does not conduct a dialogue with individual customers  to help them articulate their needs, to identify the precise offering that  fulfills those needs, and to make customized products for them

• True

• False

The cosmetic approach is  appropriate when customers use a  product the same way and the difference is only in how they want it presented.  

• True

• False

In which approach the company the company works directly with its customers?

• Collaborative

• Representative

• Adaptative