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TOPIC 4_DIGITAL CUSTOMER RETENTION & PERSONALIZED EXPERIENCES

Authored by Sandra Enri Peiro

Specialty, Education

2nd - 3rd Grade

Used 1+ times

TOPIC 4_DIGITAL CUSTOMER RETENTION & PERSONALIZED EXPERIENCES
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9 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which are the Five steps to Customer network strategy planning?

1. Objectives

2. Segmentation & Positioning

3. Strategy selection & Ideation

4. Execution

5. Measurement

1. Objectives

2. Segmentation & Positioning

3. Mass Marketing

4. Execution

5. Measurement

1. Objectives

2. Segmentation & Positioning

3. Strategy selection & Ideation

4. Execution

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Whithin mapping strategies to customer, "Be faster, be easier, be everywhere, be always on" is the explanation of:

ENGAGE

ACCESS

CUSTOMIZE

COLLABORATE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This approach "Show a personal face" belongs to

ENGAGE

COLLABORATE

CONNECT

CUSTOMIZE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Make the choice personal is an approach which belongs to:

ADAPT

CUSTOMIZE

CONNECT

COLLABORATE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Bespoke is the next step to customization

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mass Customization offers the customer the option to decide.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Collaborative customizers does not conduct a dialogue with individual customers  to help them articulate their needs, to identify the precise offering that  fulfills those needs, and to make customized products for them

True

False

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