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Blue Ocean Strategy

Authored by Dr Londhe

Life Skills, Business, Professional Development

University

Used 14+ times

Blue Ocean Strategy
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5 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is meant by a red ocean?

There is cutthroat competition for market share.

Companies should stop trading in the market.

Companies are differentiating their products.

Companies have just entered a new market.

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Blue-ocean thinking focus on ..

Creating services and products for which they are no direct peers

Creating services and products in a competitive market

Following the leaders

All of the above

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

If a company adopts a blue ocean strategy, which of the following will it not do?

Innovate

Create value

Offer a low cost

Compete

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_______ is the foundation of blue ocean strategy.

Innovation

Value Creation

Value Innovation

Value Cost trade off

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Formulation Principle in Blue Ocean Strategy focuses on ......

Extending demand

Focusing on big picture

Reconstructing market boundaries

Creating own customers

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