整合行銷傳播
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Davis Lu
Used 22+ times
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39 questions
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1.
MULTIPLE SELECT QUESTION
15 mins • 5 pts
成功的整合行銷傳播（IMC）有哪四大架構要素？
整合行銷經營力
整合行銷傳播工具力
整合行銷組織協調力
整合行銷資訊科技力
2.
MULTIPLE SELECT QUESTION
15 mins • 5 pts
成功整合行銷「經營力」牽涉到哪些部門？
商品開發部
研發工程部門
採購部門
客服部門
3.
MULTIPLE SELECT QUESTION
15 mins • 5 pts
成功整合行銷「傳播工具力」必須
一致聲音
多元聲音
一致形象
多元形象
4.
MULTIPLE SELECT QUESTION
15 mins • 5 pts
成功整合行銷「組織協調力」必須包括哪些部門
財會部門
品管部門
法務部門
生產部門
以上皆非
5.
MULTIPLE SELECT QUESTION
15 mins • 5 pts
成功整合行銷「IT 工具力」包括
POS
CRM
GIS
DISIS
Advertising Effect
6.
MULTIPLE SELECT QUESTION
15 mins • 5 pts
IMC =整合行銷傳播面＋?
生產面
財務面
研發面
經營面
7.
MULTIPLE SELECT QUESTION
15 mins • 5 pts
IMC是哪三個單字的縮寫？
Integrated
Marketing
Communication
以上皆是
以上街非
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