Enterpise_Marketing
Authored by Amanda Cassegrain
Social Studies
7th - 9th Grade
Used 8+ times
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A paid, non-personal message communicated through a mass medium
Publicity
Branding
Advertising
Logo
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The activities of a sales representative directed to a customer in an attempt to make a sale.
Advertising
Public Relations
Pricing
Personal selling
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Standards that define what is acceptable and unacceptable behaviour; it is concerned with what is morally right or wrong.
Differentiation
Tangible good
Legal regulations
Ethics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The market segment at which most of the marketing resources are directed.
Primary target market
Secondary target market
Market segmentation
Public Relations
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When the total market is subdivided into groups of people who share one or more common characteristics.
Primary target market
Secondary target market
Market segmentation
Advertising
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When products that are the same or similar are made to appear different and/or better than those of their competitors
Product differentiation
Product promotion
Product logo
Production
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any free news story about a business.
Advertising
Personal Selling
Sales Promotion
Publicity
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