Enterpise_Marketing

A paid, non-personal message communicated through a mass medium

• Publicity

• Branding

• Advertising

• Logo

The activities of a sales representative directed to a customer in an attempt to make a sale.

• Advertising

• Public Relations

• Pricing

• Personal selling

Standards that define what is acceptable and unacceptable behaviour; it is concerned with what is morally right or wrong.

• Differentiation

• Tangible good

• Legal regulations

• Ethics

The market segment at which most of the marketing resources are directed.

• Primary target market

• Secondary target market

• Market segmentation

• Public Relations

When the total market is subdivided into groups of people who share one or more common characteristics.

• Primary target market

• Secondary target market

• Market segmentation

• Advertising

When products that are the same or similar are made to appear different and/or better than those of their competitors

• Product differentiation

• Product promotion

• Product logo

• Production

Any free news story about a business.

• Advertising

• Personal Selling

• Sales Promotion

• Publicity

The inclusion of advertising in entertainment

• Publicity

• Product Placement

• Advertising

• Product Differentiation

The group of customers to whom a business intends to sell its product.

• Target Market

• Marketing

• Customer demographics

• Advertising

A form of online advertising using social media platforms such as Facebook, YouTube and Twitter to deliver targeted commercial messages to potential customers.

• Billboards

• Social Media Advertising

• Television commercials

• Socially responsible advertising