Market Research

What is Market

• A group of people

• A group of people who can buy a company products

• one person who wants to buy products

What is research?

• the systematic investigation into and study of materials

• investigating something and come up with a conclusion

What is market research?

• organized effort to gather information about target markets and customers

• its a process of investigating potential customers

• Its when an individual searches for a product

What are the ways in which we can gather information

• Focus groups

• Surveys

• Government data

• assumptions

What is the name of a document with questions a company wants to ask potential customers?

• Survey

• Focus Group

• Questionnaires

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