
BM 3.07 Brand Promise

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Kimberly Monroe
Used 4+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A logo is a brand’s
identifying mark
catchphrase
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Brand promise connects to customers on a(n) __________ level.
intellectual
emotional
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
“I’m lovin’ it” is one of McDonald’s famous brand
slogan
touch points
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a true statement about brand promise:
It decreases brand awareness.
It is not usually stated in words.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a benefit of brand promise:
It allows the company to stand out from the competition.
It attracts employees to the company.
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Brand promise helps to increase brand awareness and brand
personality
loyalty
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How does brand promise affect employees?
It gives them a common goal.
It creates their job descriptions.
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