BM 3.07 Brand Promise

BM 3.07 Brand Promise

9th - 12th Grade

20 Qs

quiz-placeholder

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BM 3.07 Brand Promise

BM 3.07 Brand Promise

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Kimberly Monroe

Used 4+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A logo is a brand’s

identifying mark

catchphrase

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Brand promise connects to customers on a(n) __________ level.

intellectual

emotional

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

“I’m lovin’ it” is one of McDonald’s famous brand

slogan

touch points

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is a true statement about brand promise:

It decreases brand awareness.

It is not usually stated in words.

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is a benefit of brand promise:

 

It allows the company to stand out from the competition.

It attracts employees to the company.

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Brand promise helps to increase brand awareness and brand

personality

loyalty

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

How does brand promise affect employees?

It gives them a common goal.

It creates their job descriptions.

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