Mymuesli - Success Story

What's the first step in starting a business?

• a plan

• money

• an idea

• a product

When did the three founders of mymuesli have their idea?

• 2003

• 2005

• 2007

• 2009

What was their business idea?

• to sell fancy muesli in stores

• to sell high-quality muesli in cities

• to sell custom-mix muesli online

• to sell customer-created muesli for everyone

How many people answered their market research survey?

• 1,100

• 1,200

• 1,300

• 1,400

How much money did they start the company mymuesli with?

• 2,300.00

• 3,200.00

• 3,500.00

• 4,200.00

What did they call their type of packaging?

• disturbing

• decorative

• dishonest

• disruptive

What happened when they launched their website?

• They were sold out after 2 weeks.

• They were successful after 2 weeks.

• They didn't sell anything the first 2 weeks.

• They had problems with packaging after 2 weeks.

Which technique did they use for their first TV commercial?

• fancy motion

• stop motion

• slow motion

• direct motion

How many stores did they have at the time of the video?

• over 20

• over 30

• over 40

• over 50

How many people did they employ at the time of the video?

• over 500

• over 650

• over 800

• over 950