marketing analytics final review

 When a site uses ‘hypertext transfer protocol secure’ (HTTPS) protection, it: 

•  

  can use both JavaScript and HTML5 without negatively affecting SEO. 

• it's part of automation marketing 

•  

  displays a lock symbol near the URL 

 When a website security certificate encrypts and decrypts, THIS MEANS THAT:

•  

  it makes your websites insecure

•  

  renders financial but not personal information unintelligible to any third parties. 

• renders the communication unintelligible to any third parties 

What would you do if you have to split the data on Google Analytics for the country of Canada?

• I will create a goal to including Canada

• I will create a view special for Canada, and I will use the filter.

• I will create a propery and tracking code just for Canada

Installing a _______ would increase the security in your site and it would encrypt and decrypt the communication between servers. 

• CTA

• SSL

• SEO

• CRM

 What are two kinds of threats against digital assets? 

• SERP downgrading and A/B testing failures 

•  

  deliberate loss and accidental loss 

•  

  http protocol and white hat SEO 

WHAT WOULD BEA GREAT OPTION IF YOU WANT TO TEST DIFFERENT TYPE OF CTA, COLOURS, IMAGES, AND LAYOUTS.

• CREATE A SPLIT TESTING

• CREATE DIFFERENT PAGE On the WEBSITE

• USE A CRM SOFTWARE

What are APIs, and why are they necessary? 

• transfer information between different services and software that provide functionality to websites 

• Increase the SEO due to the conection to the website

• it can help you to increase your sales

are example of marketing automation

• email marketing

• chat bots

• newsletter

• all of them

are examples of cybercriminals attack websites 

• SEO, CRM , CTA

• RANSOMWARE, TROJAN AND VIRUSES

• HTTP, SSL.

Case studies, video tutorials, social media accounts, and web servers are all examples of 

• websites

• digital assets 

• malwares

• Formats