ENG09L73 - Visual Literacy Lesson 2: Digital advertising

What is an advertisement?

• a fictitious prose narrative of book length, typically representing character and action with some degree of realism.

• a detailed account that records all the financial transactions of a business to be used for future reconciling of official accounting records.

• a piece of writing included with others in a newspaper, magazine, or other publication.

• a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.

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Which option is NOT an advantage of advertising?

• Expansion of the Market

• Creates a Monopolistic Market

• Increased Sales

• Better Quality Products

• Educates The Consumers

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Digital marketing is also called...

• online marketing

• social marketing

• media content marketing

• digital marketing

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What is the definition of digital marketing?

• the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies.

• a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail.

• a memorable motto or phrase used for a brand, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

• a short song or tune used in advertising and for other commercial uses.

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What is an example of digital marketing?

• Email

• Facebook

• Search engine optimization

• Magazine

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Do you notice digital (online) marketing when you are scrolling through your social media platforms?

Do some advertisements catch your eye?

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