Brand Identity
Authored by Richard Curzon
Design
8th - 12th Grade
Used 3+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Branding is ...
... a device that legally identifies ownership of a registered brand or trade name.
... the process of working toward maximizing recognition of a particular brand.
... the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.
... a consumer preference for a particular brand as compared to competitor products or services.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a Brand Identity?
Your brand identity is how you perceives yourself.
Your brand identity is the same as branding.
Your brand identity is how your audience perceives you.
Your brand identity is your logo.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A logo is ...
... an advertisement that shown on TV or social media.
... a mark, sign, or word that represent an idea into a story.
... a symbol made up of text and images that identifies a business.
... a group of coloured points on a flat surface that shown effect colours.
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Identity means ...
... selfish and existence.
... a population of humans.
... self image and personality.
... social community and socialite.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a primary reason that businesses use brands:
To identify their products.
To charge high prices.
To increase materialism.
To reduce expenses.
6.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Which of the following is not the elements that are essentials in making a Brand Identity?
A "brand need story"
Inspiration
Imagery
Colour Palette
Typography
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
When branding is successful, a brand's ____ is improved.
debt
safety
image
wealth
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