Persuasion in commercials/ads

Calling someone's character into question by creating a negative image

• Bandwagon

• Emotional Appeal

• Name Calling

• Card Stacking

With little evidence, the ad tells only part of the truth. "It's good for you!"

• Glittering Generalities

• Testimonials

• Humor

• Card Stacking

All the information points to one company or one product over the other with questions of credibility.

• Appeal to audience

• Bandwagon

• Card Stacking

• Emotional Appeal

"Everyone is doing it!" People buy the item because they want to "fit in"

• Bandwagon

• Testimonials

• Appeal to emotions

• Name Calling

Using the story, advice, or statement of a famous person or expert.

• Bandwagon

• Humor

• Testimonials

• Name Calling

Connecting with emotions. Using children or pets to reach out.

• Testimonials

• Glittering Generalities

• Humor

• Emotional Appeals

Used to make audiences laugh, but provide little information about the product or service.

• Emotional appeals

• Humor

• Testimonials

• Bandwagon