BTL Guidelines Mastery

What is the main promotion for the month of Nov 2022?

• Home for Holidays

• Home for Holidays and Christmas Gift Suggestions

• ARC Exclusive

• Christmas Gift Suggestions

The following are the Clearance guidelines, Except:

• Strategic area but not focal

• Items should have barcodes of the original price

• Display items by price point, then by category

• Put a clearance signage and a price signage

Allocate __ % of front end-caps (the ones nearest to the entrance + first ones per department) to ACE-branded (red packaging)

• 10%

• 20%

• 30%

• 40%

Allocate __% of the front end-caps to ACE and KX combined

• 10%

• 20%

• 30%

• 50%

Allocate __ number of pallets for high inventory of Ace KX items

• 4

• 2

• any

• 1

The following are the Lifetime and Blow mold display guidelines for M-XL stores, Except:

• Single pallet display for Personal table

• Massive display at center pallets, store front for items on promotions

• Arrange by size then by color

• Purged items can be displayed in the center pallets

How often do you change your ACE KX featured items?

• When new delivery arrives

• Every 1-2 months

• Quarterly

• Bi-monthly

The following % discount are considered Red Hot Deals, Except:

• 25%

• 30%

• 40%

• 50%

The following % discount are considered Specials, Except:

• 5%

• 10%

• 20%

• 30%

The following are endcap display guidelines, except:

• High value items

• Same SKU of different brands

• ACE KX on front endcaps

• Massive and items are related to the department