Media Literacy Final

The definition of media is:

• A) A white chicken gravy

• B) a form of communication often through the use of technology

• C) A term for newspapers, magazines and other print media specifically

• D) the internet and mobile devices/apps specifically

What is the general purpose of the media?

• A) To convey information of any kind

• B) To let you know the specials at Chipotle

• C) To draw you to one political party

• D) To make people angry

Forms of media include

• A) Television

• B) Internet

• C) Newspaper

• D) Celery

Advertisements are trying to get you to

• A) do something

• B) believe something

• C) buy something

What is the definition of target audience?

• A group of people that an advertisement is aimed at.
• Circus folk

• A group of people of all ages, occupations, and walks of life.

• People that shop at Target.

A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.

• "Bandwagon"

• "Testimonial"

• "Plain Folks"

• "Celebrity spokesperson"

Who is the target audience for this ad?

• Parents
• Teachers

• Sports Fans

• Travel enthusiasts

"Bias" means prejudice in favor of, or against one thing, person, or group compared with another, usually in a way considered to be unfair.

• True

• False

Deliberately constructed lies using various media which is meant to mislead the public.

• Satire
• Fake news
• Click bait
• Opinion

What is an example of censorship?

• Not being able to post on Twitter because their server is down

• Removing curse words from a song

• Internet provider cutting off service when the bill isn't paid