Marketing is a process which aims at ________

• Production

• Profit-making.

• The satisfaction of customer needs

• Selling products

   

. Marketers often use the term ________ to cover various groupings of customers.

• Buying power

• Demographic segment

• Market

• People

Marketing management is ________.

• Developing marketing strategies to move the company forward

  B. Managing the marketing process

• Managing the marketing process

• Monitoring the profitability of the company’s products and services

• The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.

• customer satisfaction

• planning excellence

• a quality rift

• a value line

The strategic marketing planning process begins with ______________

• The writing of the mission statement

• The establishment of organizational objectives

• The formulation of a marketing plan

• Hiring a senior planner

Today's marketers need ______________

 

• A.    Neither creativity nor critical thinking skills

• A.    Both creativity and critical thinking skills

• A.    Critical thinking skills but not creativity

• Creativity but not critical thinking skills

E- marketing is a part of ______________.

 

• A.    E-commerce.

• A.    E-cash.

• A.    E-Payment.

• A.    E-mail.

Define the term ‘market’

• a place where similar products grouped together

• a competitive high street

• a place where buyers and sellers meet

• a basket of goods

What is the difference between the term ‘customer’ and the term ‘consumer’?

• There is no difference.

• The term consumer refers only to people who buy food and drink products.

• Customers buy products but it is consumers who use them.

• Customers make organisational rather than personal purchases.

A disadvantage of e-marketing is

• High cost.

• Low reach.

• Loss of personal contact

• Less satisfaction.