
Product Management Chapter 4 Quiz
Authored by Darlz Ally
Business
University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
__________ is the selection of a target market and the creation of a marketing mix that will satisfy the needs of target-market members.
Market Plan
First Mover Advantage
Late Mover Advantage
Marketing Strategy
2.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
__________ is the process of putting marketing strategies into action
Marketing Implementation
SWOT Analysis
Executive Summary
Marketing Objective
3.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The ________ analysis assesses an organization’s strengths, weaknesses, opportunities, and threats.
TOWS
TWOS
SWOT
WOTS
4.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Marketing decision-makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
The competitors may be violating the law and can be reported to the authorities
The actions of competitors may threaten the monopoly position of the firm in its industry
The actions of competitors may create an oligopoly within an industry
New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix
5.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Diversification strategy is best described as which of the following?
Existing products in new markets
Existing products in existing markets
New products for new markets
New products for existing markets
6.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The ______________ function of marketing makes the products available in different geographic regions.
Production.
Selling.
Distribution.
Promotion.
7.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
'W' in SWOT stands for
What do you do well?
What could you improve?
What doors are open to you?
What threats could harm you
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