TA2 - Types of Data

Quantitative data is usually expressed as.......?

• opinions

• numerical data

Qualitative data is usually expressed as.......?

• opinions

• numerical data

Qualitative data can be represented in what format?

• In charts

• In reports

Quantitative data can be represented in what format?

• In charts

• In reports

State an advantage of quantitative data

• Provides detailed information as respondents can express their opinions.

• Simple and quick to analyse as results are easy-to-understand, for instance in chart form.

State an advantage of qualitative data

• Provides detailed information as respondents can express their opinions.

• Simple and quick to analyse as results are easy-to-understand, for instance in chart form.

State a disadvantage of quantitative data

• Lacks specific opinions and doesn't allow a business to know exactly what customers think.

• Can be time consuming and costly to analyse findings.

State a disadvantage of qualitative data

• Lacks specific opinions and doesn't allow a business to know exactly what customers think.

• Can be time consuming and costly to analyse findings.

A focus group which usually lead to what type of data?

• Quantitative data

• Qualitative data

This question from a questionnaire (Primary Research) would lead to what type of data?

• Quantitative data

• Qualitative Data