Principles and Basics of Typography II

The primary themes or focus points of a piece of art or design.

• Positive space

• Negative Space

• Positive & Negative Space

Answer explanation

Positive Space: The primary themes or focus points of a piece of art or design. Typically, it is more energising, energetic, and lively.

Negative space is also called

• the area of the layout that is left empty

• is a kind of breathing room for all the objects on the page or screen.

• White space

Why Is Negative Space Important?

• it enhances visual hierarchy

• it makes the bonds between the elements visible and naturally perceived without additional means like tables, frames, arrows

• it adds style and elegance to the page.

• it make everything yells for your viewer's attention, nothing is heard

Which looks the happier?

• 
• 
• 

Which is the most angry?

• 
• 
• 

Which is the saddest?

• 
• 
• 

Which is the funniest?

• 
• 
• 

Which is the most exited?

• 
• 
•