MARKET RESEARCH Concorso Ordinario

MARKET RESEARCH Concorso Ordinario

12th Grade - Professional Development

12 Qs

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MARKET RESEARCH Concorso Ordinario

MARKET RESEARCH Concorso Ordinario

Assessment

Quiz

Business, English

12th Grade - Professional Development

Practice Problem

Easy

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PALERMITO FEDERICA

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

It involves collecting new data and information that has not been collected before, it can be carried out using a number of methods

PRIMARY RESEARCH

SECONDARY RESEARCH

DESK RESEARCH

BUSINESS RESEARCH

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

This research uses information which is already available

PRIMARY RESEARCH

FIELD RESEARCH

DESK RESEARCH

BUSINESS RESEARCH

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

____ are small, carefully-chosen groups of people who are brought together to discuss a product under the guidance of a moderator. People are chosen to ensure that a wide range of viewpoints are considered.

SURVEYS

OPEN GROUPS

FOCUS GROUPS

CONSUMER PANELS

4.

MULTIPLE SELECT QUESTION

45 sec • 5 pts

Which of the following are examples of Primary research?

Government publications

Questionnaires

Focus Group

Internet research

5.

FILL IN THE BLANK QUESTION

1 min • 5 pts

If we use __________ research

- information is cheaper to obtain as it has already been collected

- information is available immediately

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

These are popular methods of collecting primary data using questionnaires. There are different ways of conducting them.

Marketing Tests

Surveys

Interviews

Internet and Digital research

7.

OPEN ENDED QUESTION

3 mins • 5 pts

List three different ways of conducting surveys

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