MARKET RESEARCH Concorso Ordinario

It involves collecting new data and information that has not been collected before, it can be carried out using a number of methods

• PRIMARY RESEARCH

• SECONDARY RESEARCH

• DESK RESEARCH

• BUSINESS RESEARCH

This research uses information which is already available

• PRIMARY RESEARCH

• FIELD RESEARCH

• DESK RESEARCH

• BUSINESS RESEARCH

____ are small, carefully-chosen groups of people who are brought together to discuss a product under the guidance of a moderator. People are chosen to ensure that a wide range of viewpoints are considered.

• SURVEYS

• OPEN GROUPS

• FOCUS GROUPS

• CONSUMER PANELS

Which of the following are examples of Primary research?

• Government publications

• Questionnaires

• Focus Group

• Internet research

If we use (a)   research

- information is cheaper to obtain as it has already been collected

- information is available immediately

These are popular methods of collecting primary data using questionnaires. There are different ways of conducting them.

• Marketing Tests

• Surveys

• Interviews

• Internet and Digital research

List three different ways of conducting surveys

What type of data involved numbers and figures?

• Quantitative

• Qualitative

• Collected

• Ordinal data

________ research can be very expensive and time consuming.

• PRIMARY

• SECONDARY

• DESK

• INTERNET

Which of the statements are advantages of market research?

• It can be very time-consuming

• Helps a business understand customers and competitors

• Helps a business create targeted marketing

• It can be expensive