Marketing Cloud Email Specialist - new version

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results?

• Create folders in My Tracking and select where to send results when sending an email

• Give emails unique names so they are easier to find in the tracking sends tab

• Remove old tracking results on a regular basis to declutter the results list

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

 

Which import option should be used to ensure the data extension only contains currently active customers?

• Append

• Overwrite

• Add and Update

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

 

Which tool method should the specialist use?

• Multi-Step Journey

• User Initiated Send

• Automation Studio Email Activity

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP

as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

 

Which activity is missing?

• Fire Event

• Import File

• File Transfer

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

 

Which automation solutions should be set up to accommodate this request?

• Journey Builder and Behavioral Triggers

• Automation Studio and Path Optimizer

• Automation Studio and Journey Builder

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants

to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?

• Add each Send Email activity to different steps in an automation

• Include a Verification activity between each step of an automation

• Add each Send Email activity to a single step in an automation

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

 

What should be used to source the data from these different sources?

• Attribute Group

• SQL Query Activity

• Data Filter

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.

Which actions should help build confidence in NTO's dynamic email capabilities?

• Use a Guided Send to perform a test send to Internal users using subscriber data

• Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs

• Use Preview and Test, select a targeted subscriber, and send the email to internal team members

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.

NTO'S subscribers are stored in data extensions.

 

Which Marketing Cloud feature should be used to achieve this?

• Publication Lists

• List Unsubscribes

• Journey Builder Sends

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

 

Which Journey Builder component addresses the two requirements of this campaign?

• Decision Splits

• Goals

• Exits