Brand Kit - stage 2

Is Corbis Essence "Perfecting Project Delivery"…

• Something we missed in the past?
• The underlying purpose that has always connected the dots?
• A whole new foundation for the future?

If Corbis was a person, we say this person is…

• Savvy
• Snob
• Cool

Our brand attributes are: Reliable, Ever Sharp, Unobtrusive…

• Rigurous and implacable
• Fast and Furious
• Well Organized and Perceptive

When do we need to know the Brand Voice attributes?

• When writing an email
• When talking to a client
• When giving feedback to another Corbister

• All the above

What is the connection between our services?

• That they are all in English
• That they all make a positive contribution to "perfecting project delivery"
• That the all use BIM

Does the core purpose "Clearing Obstacles for a friction-less delivery" have anything to do with me?

• Luckily, this is someone else's problem
• Maybe, if I join the marketing team
• Yes, no matter what I do in Corbis, this is a north-star to guide the way

Do we provide any functional benefits to our clients?

• Yes, but it depends on how much they pay

• ALWAYS! We deliver with speed, accuracy and predictability

• Not so much, they hire us because we are pretty :)

If we have a brand purpose and essence, do we have a mission and vision?

• Purpose and Essence have replaced M+V for building a brand identity
• Yes, but they mean different things
• Who cares? This is only for marketing people

If a client asks us to do something new, should we…

• Say yes, no matter if we end up with a car rental or a restaurant
• Say no, because we only do what we do
• Check if the new value fits the core purpose and if so, we do it!

Is any of this helpful when recruiting new Corbisters?

• Of course! Every new Corbister should be thrilled by what we do and why we do it
• Depends, it is only for OPS teams
• Again, who cares? This is for marketing guys