Global Service Desk "We Are One" - Famous brands Quiz

Shell’s yellow and red scallop shell logo is one of the most recognisable symbols in the world. But can you guess the very first version?

• 
• 
• 
• 

Answer explanation

It's actually started as a black and white mussel shell. This design was trademarked in 1900 and is the oldest of 22,000+ trademarks owned by Shell.

There are many theories about why the logo changed from a mussel shell to a scallop. One theory states that it was the idea of a businessman who imported Shell kerosene into India. His family had three scallops in their coat of arms.

Perhaps you see this logo every day. But can You guess how it started?

• 
• 
• 
• 

Answer explanation

Microsoft started as Traf-O-Data in 1972 as a traffic computer manufacturer for traffic lights for the Washington roads. The company was working for the government at the time (these operations would since be merged into Microsoft). The logo was designed by Miles Gilbert, brother of Paul Gilbert, one of the company's co-founders.

This logo used to sound like Das auto.

But how it looked at the beginning?

• 
• 
• 
• 

Answer explanation

Volkswagen was founded on May 28, 1937 by the German Labour Front in Nazi Germany.

The first logo was designed by the engineer Franz Xaver Reimspiess, as the the "VW" initials of the company "Volkswagen" (which means People's Car in German) placed inside a cogwheel surrounded by silhouettes of flags or wings.

Their current slogan is "Forever changing your routine". But what was their first logo?

• 
• 
• 
• 

Answer explanation

Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham.

Perhaps this French brand originally positioned itself differently than we know it. Can you guess how?

• 
• 
• 
• 

Answer explanation

This logo featured the brother’s initials, with two entwined Rs. used primarily on internal documents, this emblem was not used on brand vehicles, which could be recognized only by the name “Renault-Frères” on the running board and the initials LR (for Louis Renault) carved onto the wheel hubs.

Everybody heard of German quality. But do you know how it originally looked like?

• 
• 
• 

Answer explanation

1899

The initial logo of the company featured an intertwined monogram, consisting of two first letters of the founders’ surnames — Siemens and Halske, “S” and “H”. The “S” was enlarged and vertically stretched, while the “H” had a square shape and was placed diagonally, inclined to the left.

Some people still call this brand any printers).

How do you think it's logo originally looked like?

• 
• 
• 
• 

Answer explanation

Xerox as a separate brand appeared on the international market only in 1960, but its history dates back to the beginning of the 20th century when the Haloid company was established. So the visual identity history of the today-famous brand would not be complete without the first Haloid and Haloid Xerox era, which boasts five different emblem designs.

Eve's famous gift.

Do you know the original version?

• 
• 

Answer explanation

The first Apple Computer logo, drawn by co-founder Ronald Wayne, depicts Isaac Newton under an apple tree. The border reads: Newton - - - - "A Mind Forever Voyaging Through Strange Seas of Thought - - - Alone."

One of their slogans is "You can". We also believe that you can guess their first logo!

• 
• 
• 

Answer explanation

The very first logo for the Japanese company was introduced in 1934 and featured a circular badge with a Buddhist god image in the middle and two inscriptions set around it: the “Camera” in all capitals, arched above the emblem and executed in a bold stylized typeface resembling the Japanese hieroglyphs, and the name of the brand, “Kwanon” written under the circular frame with its letter lines drawn and flames.

Can you feel the cool hiss?

How did it feel in the beginning?

• 
• 
• 
• 

Answer explanation

Coca-Cola was originally invented by John S. Pemberton on May 8, 1886, as a medicine, thanks to its trace amounts of cocaine (hence the "Coca" in the name).