Showing favouritism towards one entity over another

• bias
• product mix
• peer group
• market coverage

A mix of internet and traditional marketing methods

• advertising
• blended marketing
• people
• market dimensions

Choosing to avoid the purchase of particular products or brands for ethical, moral or political reasons

• advertising media
• product placement
• boycott
• market segmentation

Physical resources a business owns and uses in production; includes factories, machinery and equipment

• brand or brand identity
• product positioning
• percentage mark-up
• capital

When a business can produce and sell goods or services better than its competitors

• competitive advantage
• promotion
• personal selling
• market share

A market where a large number of businesses compete with each other to satisfy the demands of a large number of customers

• customer base
• product placement
• competitive market
• niche market

A person’s overall feeling about an object or activity

• brand name
• consumer attitude
• personality
• marketing

A duty for management to take into consideration the broader social welfare of the community, including its people and the environment, when making business decisions

• brand symbol or logo
• promotion mix
• corporate social responsibility
• marketing data

All the learnt values, beliefs, behaviours and traditions shared by a society

• consumer buying behaviour
• psychological factors
• physical evidence
• culture

The amount of a particular good or service that a customer will want to purchase at a given price

• demand
• public relations
• place
• marketing mix