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Influencing Consumers Yr. 10 Business and Economics

Authored by Christopher Segrave

Business

9th - 10th Grade

Used 11+ times

Influencing Consumers Yr. 10 Business and Economics
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43 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Showing favouritism towards one entity over another

bias
product mix
peer group
market coverage

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A mix of internet and traditional marketing methods

advertising
blended marketing
people
market dimensions

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Choosing to avoid the purchase of particular products or brands for ethical, moral or political reasons

advertising media
product placement
boycott
market segmentation

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Physical resources a business owns and uses in production; includes factories, machinery and equipment

brand or brand identity
product positioning
percentage mark-up
capital

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When a business can produce and sell goods or services better than its competitors

competitive advantage
promotion
personal selling
market share

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A market where a large number of businesses compete with each other to satisfy the demands of a large number of customers

customer base
product placement
competitive market
niche market

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A person’s overall feeling about an object or activity

brand name
consumer attitude
personality
marketing

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