Advertising 1

The word advertising comes from the Latin word_____________.

• Advertura

• Adventus

• Adventa

• Advertere

The main objective of advertising is to create______________.

• Brand image

• Awareness

• Brand loyalty

• Brand equity

._______________advertising is also called corporate image advertising.

• Institutional

• Advocacy

• Primary

• Secondary

Advertising is _______________ in nature.

• Personal

• Private 

• Customized

• Non-personal

Advertising without _______ will be like a body without a soul.

• Advertiser

• Creativity

• Agency

• Noise

ASCI was set up in _______.

• 1985

• 1947

• 1925

• 1938

Advertising is an element of ________.

• Promotion mix

• Product mix

• Market mix

• Place mix

 ASCI code is applicable to misleading ads on __________.

• Television

• All media

• Print

• Digital

AIDA model was developed by _________.

• St.Elmo

• David Ogilvy

• Rosser Reeves

• Keith Davis

___________refers to a paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor.

• Sponsorship

• Sales promotion

• Advertising

• Publicity