Fashion Marketing

What is Fashion?

• Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context

• Fashion is a style and elegant look

• Fashion is a transformation from upcycled to reccycled

What is Marketing?

• Marketing is skunder and lavender

• Marketing is a to promote the buying or selling of a product or service

• Marketing is a businesses must satisfy customer needs and wants

Which one is a High Fashion marketing Concept?

• Design Centered

• Failure

• Color

• Marketing centred

4P'?

• Product

• People

• Price

• Polution

Key Marketing Function?

• Communication

• Financing

• Distribution

• Create Design

Financing Mean?

• Keep money

• Planning ways to cover the costs

• Earn money from consumer

Promotion Mean?

• Publicity

• Get a customer

• Communicating with a customer

• Rebranding and sell artwork

Not a products or service management

• Designing

• Improving

• Forecasting

• Maintaining

The marketing triangle

• Customer - Company - Consumer

• Customer- Company - Competitor

• Customer- Company- Contuer

• Customer- Competitor - Colaque

Most common fashion job

• Writer

• Researcher

• Model

• Merchandiser