9ECB Term 3 Review

The _________ ___ is the combination of the four Ps that make up the marketing strategy. 

Developing a product or service that meets the need of the target market relates to which 'P' of the marketing mix?

• price

• product

• promotion

• place

Setting a price that reflects value and is competitive when compared to other similar products or services relates to which 'P' of the marketing mix?

• price

• product

• promotion

• place

Determining the best place to sell the product or service and the most effective way to distribute it to attract the target market relates to which 'P' of the marketing mix?

• price

• product

• promotion

• place

Creating awareness and desire for the product or service relates to which 'P' of the marketing mix?

• price

• product

• promotion

• place

A ______ market is a large part of the market which contains a general or broad consumer segment.

A ______ market is a smaller segment stemming from the mainstream market.

In which market are very very specialised, distinct or unique sold?

The ________ market segment considers the attitudes/beliefs and lifestyles of people.

Which is a characteristic of the psychographic market segment?

• age

• occupation

• lifestyle

• price sensitivity