Marketing chapitre 2
Authored by Estelle Caolova
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University
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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Les composantes d'une offre comprennent des composantes matérielles et immatérielles
Vrai
Faux
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Le packaging est constitué des enveloppes successives qui s'ajoutent à l'emballage
Vrai
Faux
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Le packaging est un terme anglo-saxon qui regroupe à la fois l'emballage et le conditionnement
Vrai
Faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Une marque est un signe distinctif permettant de distinguer les produits de l'entreprise des produits concurrents
Vrai
Faux
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
L'emballage représente le conditionnement et le packaging du produit.
Vrai
Faux
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Le conditionnement primaire est la première enveloppe entourant un produit
Vrai
Faux
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
La stylique est le terme français qui désigne le design d'un produit
Vrai
Faux
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