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Which of the following is the largest stock exchange in Asia?

• Shanghai Stock Exchange

• Tokyo Stock Exchange

• Hong Kong Stock Exchange

• Shenzhen Stock Exchange

"A set of financial assets owned by an investor that may include bonds, stocks, currencies, cash and cash equivalents, and commodities."

The above statement can be reffered as________

• Institutional investors

• Investment portfolio

• Capital account

• Operation account

"Although stocks, bonds, and cash are generally viewed as a portfolio's core building blocks, you may grow a portfolio with many different types of assets."

Which of the following are the different types of assets?

(HINT: You may choose more than one answer)

• Real estate

• Gold stocks

• Paintings

• Art collectibles

Which of the following are the types of portfolios?

(HINT: You may choose more than one answer)

• Growth portfolio

• Income portfolio

• Debt portfolio

• Value portfolio

Which of the following are the steps in building an investment portfolio?

(HINT: You may choose more than one answer)

• Determine the objective of the portfolio

• Minimise investment turnover

• Don't spend too much on an asset

• Never rely on a single investment

These portfolios of stocks do well in bad times as well as good times. No matter how bad the economy is at a given time, companies that make products that are essential to everyday life will survive (Eg. consumers staples).

This is known as_____

• Aggressive, Equities - Focused Portfolio

• Defensive, Equities - Focused Portfolio

• Income - Focused, Equities Portfolio

• Speculative, Equities - Focused Portfolio

Who created the Brand Asset Valuator model?

• Elihayu Goldratt

• Young and Rubicam

• Clarkson

• French and Raven

Young and Rubicam measures Brand Value by applying several broad factors.

Which of the following are those factors?

i. Differentiation

ii. Relevence

iii. Esteem

iv. Knowledge

• i and ii

• ii and iii

• i, ii, and iii

• All the above

Which of the following are the key components to build the "Brand Asset"?

(HINT: You may choose more than one answer)

• Brand Name

• Brand Vitality

• Brand Position

• Brand Stature

Choose TRUE/FALSE for this statement.

"The BAV Power Grid can be used to assess the Brand Asset and refocus the steps required based on the four (4) quadrant."

• TRUE

• FALSE