22-23 Promotional Strategies

What is SEO?

• A way web page creators attract people to

  their sites

• When purchasers bid on the number of clicks

  on an online advertisement

• A way to share information about your

  products or services

• A place where online discussions are held

What part of the promotional campaign should change across different promotional materials?

• Company logo

• Information about products or services

• Slogan

• Brand name

Valerie wants a promotional campaign that focuses on attracting new customers to her daycare. Which of the following would best help her reach that goal?

• A promotion detailing the educational

  emphasis at the daycare.

• A promotion of a special half-price discount

  for the first three months.

• A promotion with a testimony from parents

  about how they have confidence that their

  children are well cared for at the daycare.

• A promotion detailing the safety precautions

  that are taken at the daycare.

Mitch runs an e-commerce business. He has engaged in social networking sites and blogs as part of a promotional campaign to attract consumers to a new product line. What should Mitch do next?

• Revise his existing company slogan.

• Create a new company logo.

• Hire a creative process team.

• Evaluate the campaign's effectiveness.

What term refers to the business model of selling goods

online through an Internet store site?

• SEO

• Blogs

• E-commerce

• Social networking

Which form of advertising includes bidding on the

amount you will pay for each time a user clicks on your ad?

• PPC

• Email

• Social networking

• Forums

In an e-commerce setting, what group of people can help you gain a following with a broader audience quickly because they already have a following of their own?

• Target audiences

• Influencers

• Creative process teams

• Management process teams

Charles wants to promote his gym and attract more elderly men to visit and become members. Which of the following do you think would be an appropriate emphasis for his message?

• A spotlight on the childcare facilities that are

  available for use by those who have young

  children while they are working out

• A demonstration of the loud, exciting rock

  music that gets you pumped up for working

  out

• A focus on the large amounts of heavy

  weights that the facility provides to challenge

  even the strongest men

• A focus on the quiet and relaxed environment

  in which you can work out at your own pace

Richard had always run individual, unrelated advertisements for his business.

Now, however, he is creating a series of promotional pieces that includes ads

and other types of materials that all have a consistent theme and message.

What is he creating?

• A creative process

• A management process

• A promotional campaign

• A branding image

Jeremy owns his own business and has excellent management skills. He is very detail-oriented, organized, knows how to follow a schedule, and delegates tasks well. His promotional activities, however, are not bringing about the response that he had hoped for despite the fact that he had a well thought out and organized plan. What might be something he should consider doing?

• Cut some of the details because he has too

  many organized plans and just needs to follow

  his impulses about what promotional

  materials to create and broadcast

• Stop running promotional material because he

  is just wasting his money on ineffective

  advertising

• Persist in what he is doing and trust his wellplanned

  approach because it's unrealistic to

  expect big success from campaigns initially

• Hiring a creative talent to help produce the

  actual promotional material under his

  supervision