Strategic Marketing: Topic 2

Quiz
•
Business
•
University
•
Hard
Peter Matheis
Used 52+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Choose the correct strategic style: If the industry is unpredictable and can’t be changed…
Adaptive
Classical
Shaping
Visionary
2.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Choose the correct strategic style: If the industry is predictable and can be changed…
Adaptive
Classical
Shaping
Visionary
3.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Mission statements sometimes also include a vision statement.
True
False
4.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
The review of the external environment is broken down into two main parts. The remote environment includes:
PEST/PESTLE
Product Life Cycle
Market Analysis
Competitor Review
5.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Abell suggests that market boundaries should be determined by choices along three dimensions:
Technology, customer function and customer group
Technology, innovation and marketing
Customer function, sales group and technology
Customer group, geographic boundaries and product substitutability
6.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Situation Analysis moves in the following process:
Remote > Near > Firm
Near > Remote > Firm
Firm > Remote > Near
Remote > Firm > Near
7.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Political factors can include:
Regional trade and trading areas
Materials
Sociological
Interest Rates
Create a free account and access millions of resources
Similar Resources on Wayground
10 questions
EBM Quiz II

Quiz
•
University
15 questions
MARKETING CHANNELS: DELIVERING CUSTOMER VALUE

Quiz
•
University
15 questions
FIN242 - INTRODUCTION

Quiz
•
University
12 questions
IPD&D

Quiz
•
University
12 questions
Strategic Formulation Quiz

Quiz
•
University
15 questions
3. MKT 365 - Chapter 9: Customer Complaints and Service Recovery

Quiz
•
University
15 questions
Logistics Management Quiz No. 1

Quiz
•
University
11 questions
Accounting for Receivables

Quiz
•
University
Popular Resources on Wayground
55 questions
CHS Student Handbook 25-26

Quiz
•
9th Grade
10 questions
Afterschool Activities & Sports

Quiz
•
6th - 8th Grade
15 questions
PRIDE

Quiz
•
6th - 8th Grade
15 questions
Cool Tool:Chromebook

Quiz
•
6th - 8th Grade
10 questions
Lab Safety Procedures and Guidelines

Interactive video
•
6th - 10th Grade
10 questions
Nouns, nouns, nouns

Quiz
•
3rd Grade
20 questions
Bullying

Quiz
•
7th Grade
18 questions
7SS - 30a - Budgeting

Quiz
•
6th - 8th Grade
Discover more resources for Business
36 questions
USCB Policies and Procedures

Quiz
•
University
4 questions
Benefits of Saving

Quiz
•
5th Grade - University
20 questions
Disney Trivia

Quiz
•
University
2 questions
Pronouncing Names Correctly

Quiz
•
University
15 questions
Parts of Speech

Quiz
•
1st Grade - University
1 questions
Savings Questionnaire

Quiz
•
6th Grade - Professio...
26 questions
Parent Functions

Quiz
•
9th Grade - University
18 questions
Parent Functions

Quiz
•
9th Grade - University