Mkt 2A Unit 2 Practice 4.9

Mkt 2A Unit 2 Practice 4.9

10th - 12th Grade

15 Qs

quiz-placeholder

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Mkt 2A Unit 2 Practice 4.9

Mkt 2A Unit 2 Practice 4.9

Assessment

Quiz

Business

10th - 12th Grade

Hard

Created by

NCA CTE Teacher

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Rome is working in her company’s marketing department and her boss tells her to review the market research that the company has just conducted for the global marketing of their new sports equipment line.  Rome MOST likely works for a corporation that subscribes to which type of orientation?

Polycentric orientation

Ethnocentric orientation

Geocentric orientation     

Regiocentric  orientation

2.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

1.        Sae has just been hired in the marketing department of a cosmetics company with a first task to create a unique advertisement for the market in Dubai.  Sae is MOST likely working for which type of corporation?

Ethnocentric

Polycentric

Regiocentric

Geocentric

3.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

1.        Which term refers to a strategy marketers use to predict how beneficial or profitable an advertisement will be versus how much it will cost to run the advertisement?

Brand advocate

Email marketing

Search engine optimization

Marginal analysis

 

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Which term refers to the existence of more than one culture in a company’s target market?

Multi-generationalism 

Multiculturalism 

Competitive advantage

Marginal analysis

5.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Anya is working on an advertising campaign for a new brand of running shoe and is trying to target the Japanese and Chinese market specifically.  Anya invites runners from those two countries to submit pictures of themselves running.  What term BEST describes Anya’s campaign?

Global market

Multi-generationalism

Email marketing

Multiculturalism  

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Emily has just been hired in the marketing department of a clothing company.  She notices that while the company does a lot of business in England and Ireland, they do not do any business in Argentina and Chile, where Spanish is the official native language.  What management orientation may characterize Emily’s company?

Ethnocentric orientation

Geocentric orientation

Regiocentric orientation    

Polycentric orientation

7.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

1.        Which type of management orientation accurately characterizes a company that bases its decision primarily on market research?

Ethnocentric orientation

Polycentric orientation

Regiocentric orientation   

Geocentric orientation

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