Introduction to Marketing

The process of continously satisfying target customer's needs, wants and expectations superior to competition

• Management

• Marketing

• Promotion

• Competition

Their goal is to outperform competition

• Competition

• Company

• Customer

• Marketing

To satisfy their needs, wants, and expectations

• Company

• Customer

• Competition

• Marketing

The basic reason or the minimum requirement consumers look for in a product or service

• Expectation

• Satisfaction

• Need

• Want

Any set of behaviors or actions that individuals anticipate when interacting with a company.

• Excitement

• Satisfaction

• Expectations

• Guilt

The desired preferences of a customer

• Need

• Want

• Expectations

• Satisfaction

All things may be goods or services that is being offered by the target market for information, utilization and satisfy a need or want

• Marketing

• Product

• Need

• Wants

Other businesses who can offer the same or similar goods and services to your customers.

• Company

• Customers

• Business

• Competitors

Legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.

• Company

• Competitor

• Customer

• Competition