SEM II 2022 Quiz 3.0 Review

A set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience is:

• Competition

• Direct sales

• Promotional Mix

• Advertising

A promotional mix that uses paid communication to reach users:

• Advertising

• Direct Marketing

• Personal Selling

• Public Relations

A promotional mix that builds mutually beneficial relationships between organizations and their publics:

• Direct Selling

• Public Relations

• Advertising

• Mailers

Mail, email, social media, and texting campaigns are among the delivery systems used in:

• Direct Marketing

• Sales

• Advertising

• Public Relations

A face-to-face selling technique is:

• Public Relations

• Personal Selling

• Direct Marketing

• Social Media

Which of the following is a factor that influences the promotional mix?

• Executive overview

• Corporate history

• CEO profile

• Budget

Money earmarked for the marketing, advertisement, or sales of a product or brand is:

• Promotional Mix

• Promotional Budget

• Direct Selling

• Advertising Budget

A profitability metric used to evaluate how well an investment has performed is:

• Percent of Profit

• Acid Test

• Return on Investment (ROI)

• Price-to-Earnings Ratio

An expense that changes in proportion to how much a company produces or sells is a:

• Fixed Expense

• Variable Expense

• Historical Expense

• Annual Expense

A team's marketing calendar should include:

• Name of local newspaper

• Radio partner

• Television partner

• Date