MEET CUSTOMER NEEDS

1. As a sales associate, you can influence a shopper’s decision to return to your store by making shopping a more enjoyable experience.

• True

• False

2. Two of the basics needed to ensure that a customer has a pleasant experience when he comes to your store are:

• A. An enjoyable atmosphere and super service

• B. Free coffee and doughnuts, and a clean restroom

• C. Sales associates who look snazzy and take turns helping customers

3. Small kindnesses to your customers may include:

• A. Letting the customer make a local call to verify appropriateness or preference

• B. Consolidating many small packages into one large shopping bag

• C. Bringing merchandise to an older or disabled customer while he sits down

• D. Telling a customer about a lounge where she may tend to her baby’s needs

• E. All of the above

4. To assist your customers in a personal way, you should become familiar with:

• A. Their relatives, special friends, and loved ones

• B. Entertainment centers and movie theaters in the district

• C. Resources in and near your store

5. You should match your store services with customers who will appreciate them by paying attention to each customer’s unique needs and interests.

• True

• False

6. In preparing a resource list for your customers, you should consider including:

• A. Local companies that have complementary services to the products you sell

• B. Phone numbers that customers have requested in the past, such as a taxi service

• C. Information about companies you recommend, such as repair shops

• D. All of the above

7. When customers request any of the service “extras” your store offers:

• A. Tell them they’ll have to contact Customer Service for further information

• B. Make a note in your client record system so you can provide more personalized service when those customers return in the future

• C. Tell them they’ll have to wait until you finish with the other customers in your area before you can give them that amount of time

8. When working with customers with disabilities be sure to take your time, be patient, and:

• A. Speak loudly, using a lot of hand gestures

• B. Let the customer help you understand his needs

• C. When you can, make decisions for the customer

9. What portion of the general population may have disabilities which are not obvious and may be difficult to perceive?

• A. One-third

• B. Two-thirds

• C. One-fourth

10. You should allow customers with disabilities to express their own needs and limits; your job is to accommodate those needs and make shopping a positive experience.

• True

• False