LESSON 1 - INTRODUCTION TO ENVIRONMENTAL MARKETING

This is the strategy of marketers wherein they are trying to sell a product or the products of a particular company to consumers by emphasizing how they protect the environment.

• Marketing

• Principles of Marketing

• Marketing Environment

• Environmental Marketing

Consumers recognize brands who are patronizing environmental marketing by terms like? ( Select all that applies)

• organic

• eco-friendly

• recyclable

• sustainable

Green consumers are the customer who wants to buy things that have been produced in a way that protects the artificial environment

• TRUE

• FALSE

Answer explanation

They are the customer who wants to buy things that have been produced in a way that protects the natural environment:

Green products are usually identified by having two basic goals – maximizing resource efficiency and ?

• Recycling Products

• Reduce waste

• extend lifeshelf

• lessen footprint

The typical green consumer will only buy things that are environmentally friendly.

• TRUE

• FALSE

1.    They have negative attitudes towards products that pollute the environment and incorporate green practices on a regular basis.

• Behavioral Greens

• Think Greens

• Potential Greens

Consumers who don't behave or think along environmentally conscious lines but remain on the fence about key green issues.

• Think Greens

• Behavioral Greens

• Potential Greens

Consumers who think like green consumers but don't always necessarily act green.

• Behavioral Greens

• Think Greens

• Potential Greens

The following are characteristics of green products, which is not included?

• Comes with eco-friendly packing

• Uses the most resources

      

• Has reduced or zero carbon footprint

• Is eco-efficient

This advantage of going green to the brand helps in opening the doors to an all-new market of green consumers who buy only green products and even pay more for the same.

• Competitive Advantage

• Positive Public Image

• Access to New Markets