Marketing Functions Review Assignment

Developing, promoting and distributing ideas, goods, or services to create exchanges that satisfy customers

• marketing concept

• marketing

• market segment

• target market

True or False. It is best if a company tries to target every possible customer.

• False

• True

How many marketing functions are there?

• 6

• 7

• 8

• 9

This marketing function is all about data, research and analysis

• Selling

• Promotion

• Marketing Planning

• Marketing Information Management (MIM)

• Pricing

Getting the money that is necessary to pay for the operation of a business.

• pricing

• financing

• promoting

• selling

Decisions about how much to charge for goods and services in order to maximize profits.

• pricing

• selling

• financing

• product management

Communicating with potential customers to inform, persuade, or remind them about a business’s products.

• selling

• promotion

• customer service

• persuading

Which function of marketing includes deciding how much to charge for a product or service?

• Promotion

• Product/Service Management

• Financing

• Pricing

Creating new products, services, images, or ideas that will meet customers needs and wants is an example of

• Distribution

• Selling

• Financing

• Product/Service Management

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution

• Pricing

• Promotion

• Selling