Consumer and Business Behaviors Review

Which of the following is filling the role of a consumer?

• Daniel buys a gift for his girlfriend.

• Courtney orders fried chicken for her company's annual picnic.

• Latoya buys software for her business start-up.

• Mario plays a computer game with his little sister.

Consumer behavior is the way that forces shape people's _____.

• goods and services

• culture and society

• activities related to buying

• place and time utility

A consumer recognizes a need. The next step in the complete decision-making process is for the consumer to _____.

• consider options

• search for information

• make a choice

• make a purchase

On school days, Alma packs herself a sandwich, so she buys bread about once a week. How is she most likely to stray from the consumer decision process in this example?

• By spending very little effort on searching for information and considering options

• By checking with friends on social media when she makes her choice

• By making as much effort as is necessary to find something special

• By gathering more than the usual amount of information

When Caleb goes out on the weekend, he usually decides to do whatever activities his friends want to do. His main goal is to hang out with them. Which level of Maslow's hierarchy of needs best describes the need motivating Caleb?

• Physiological needs

• Esteem needs

• Self-actualization needs

• Affiliation needs

What are the components of an attitude?

• Five levels of needs

• A belief, a feeling, and a tendency to act

• Values and reference groups

• A beliefs, a value, and a custom

Antonio's coworkers know a lot about motorcycles. He is trying to learn from them, so he will be an expert, too. For Antonio, what role do his coworkers fill?

• A marketing team

• Service providers

• A reference group

• Consumers

Economics tells marketers that consumers' decisions are shaped by the total _____ their products offer.

• cultural values

• physiological needs

• esteem

• utility

Which of the following is a technological trend affecting consumer behavior?

• Evaluating purchases

• Meeting affiliation needs

• Using mobile devices

• Having reference groups

At a company that markets televisions, marketers learn that many of the consumers who are willing to pay for high-quality televisions are sports fans. Which of the following would be the best way for the marketers to apply their knowledge of consumer behavior?

• Charge a price that all customers can afford

• Associate their brand with a reference group of star athletes

• Try to shorten the consumer decision-making process

• Run ads to change consumers' attitudes about sports