CS Ch. 2 - Know Before You Sell

A successful sales associate needs to know the major features of only the most popular products in the store.

• True

• False

People with a growth mindset believe their abilities are developed and can continuously improve.

• True

• False

As a sales associate you should not attend any of the  training offered by your company.

• True

• False

As a sales associate you should be sure you are “speaking the same language” as your customer. Don't use technical terms they do not understand.

• True

• False

Knowing the specific features and benefits of the merchandise your company sells can help you better explain to customers how specific products can meet their needs.

• True

• False

An example of a product feature is 64 gigabytes of storage.

• True

• False

You should only interrupt a customer when necessary to clarify information.

• True

• False

As a sales associate, your top priority is to make sure the customer is satisfied that you have done your best only if they buy something.

• True

• False

Which of the following is the BEST technique for directing a customer to the customer service department?

• "Customer service is on the third floor' take the elevator and turn right when you get off."

• "You'll have to take this to Customer Service; I can't help you here."

• "Someone in Customer Service can help you with that; I'll show you the way."

• "Someone in Customer Service can help you with that; Customer Service is on the third floor; take the elevator and turn right when you get off. I'll show you the way."

Benefits of a product are determined by:

• the salesperson

• the manufacturer

• the customer

• all of the answer choices are correct