BP1-Q2-The Environment & It's Opportunities

These are events and situations that occur which may affect how a business may operate in a positive or negative way. 

• Internal environmental factors

• External environmental factos

• Environmental factors

Events that takes place outside of the organization and harder to predict and control.

• Internal environmental factors

• External environmental factos

• Environmental factors

Events that happen within an organization which is easier to manage and control.

• Internal environmental factors

• External environmental factos

• Environmental factors

Demography, ecological, economic, socio-cultural, and technological.

• Micro environment

• Macro environment

Suppliers, Customers, public intermediaries, public perceptions and Financiers.

• Micro environment

• Macro environment

Usually generate unpredictable response rates and unreliable data, because you have no control over the pool of respondents

• Telephone survey

• In-person survey

• Online survey

Allows you to present people with samples of products, packaging, or advertising and gather immediate feedback.

• Telephone survey

• In-person survey

• Online survey

It includes unstructured, open-ended questions and usually lasts for about an hour, and is typically recorded.

• Focus groups

• Personal interviews

• Observation

• Field trials

Placing a new product in selected stores to test customer response under real-life selling conditions. 

• Focus groups

• Personal interviews

• Observation

• Field trials

These sessions take place at neutral locations, usually at facilities with videotaping equipment and an observation room with one-way mirrors. 

• Focus groups

• Personal interviews

• Observation

• Field trials