Chapter 2 Technical Writing for Success

The appeal to ethics, use of the speaker or writer's good character is called:

• Ethos

• Kairos

• Logos

• Pathos

The defining characteristics of an audience; information about the group such as the age, sex, income, and education level of its members.

• Multiple Audience

• Primary Audience

• Demographics

• Culture

A means by which information is conveyed, such as a newspaper article, a television commercial, or a speech.

• Format

• Scope

• Medium

• Artifact

An Audience that includes readers whose points of view differ.

• Target Audience

• Primary Audience

• Multiple Audience

• Specific Audience

The appeal to the opportune moment, the best time to deliver a message.

• Pathos

• Logos

• Mythos

• Kairos

The readers or listeners to whom you are responsible first; often the readers who requested or authorized the document.

• Secondary Audience

• Specific Audience

• Multiple Audience

• Primary Audience

The appeal to logic; use of evidence and well-reasoned argument.

• Scope

• Logos

• Ethos

• Pathos

The extent of treatment, activity, or influence; what is included and what is excluded; what you examine in your efforts to solve a particular problem.

• Role

• Format

• Purpose

• Scope

The appeal to emotion; identification with or sympathy for an audience or cause.

• Gyros

• Pathos

• Mykonos

• Kairos

The reader to whom you are responsible after you have met the needs of the primary audience.

• Secondary Audience

• Accomodate

• Specific Audience

• Target Audience