Digital Marketing Chapter 1

This is a plan for how a business should appear to customers and competitors.

• Promotion

• Customer service

• Pricing Planning

• Brand strategy

Which is NOT an element of the marketing mix?

• Principle

• Price

• Place

• Promotion

What is a tangible item that is produced and sold to consumers?

• Thought

• Service

• Good

• Idea

What are the three elements of the marketing concept?

• market share, customer needs, marketing mix

• customer needs, company goals, profits

• channel management, customer needs, profits

• planning, target market, social media marketing

The percentage of the market for a product or service that a company supplies is knows as what?

• Marketing concept

• Market share

• Marketing mix

• Marketing plan

What is a brand promise?

• Research into consumer preferences

• A specific group of people a business focuses on selling products to

• Statement assuring consumers of a product's value

• Plan of how a business should appear to customers and competitors

What is market research?

• Looking into consumer preferences

• Steps required for creating and maintaining an online presence

• Group of people a business focuses on selling to

• Plan on how a business should appear to customers and competitors

What is the marketing mix?

• Place, Price, Product, Percentages

• Promotion, Place, Product, Process

• Product, Promotion, Price, Place

• Process, Place, Price, Promotion

What is social media?

• research into consumer preferences

• specific group of people a business focuses on selling products to

• steps required to create and maintain an online business

• digital communication to share content and information

What is a target market?

• statement assuring consumers of a product or service's value

• specific group of people a business focuses on selling products to

• form of digital communication where users share content

• method of selling that involves analyzing customer wants and needs