2022 Advert/Promotion Quiz 1

2022 Advert/Promotion Quiz 1

10th - 12th Grade

18 Qs

quiz-placeholder

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2022 Advert/Promotion Quiz 1

2022 Advert/Promotion Quiz 1

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Quinn Huddle

Used 12+ times

FREE Resource

18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Sales promotion can be best described as

Advertising using mass media to attract customers to buy a firm's products

Marketing techniques aimed directly at selling to customers

Selling products at reduced sales prices to attract customers

The process of persuading people to buy a firm's products

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What is meant by public relations?

Activities aimed at establishing and protecting a firm's corporate image

Activities aimed at getting the business mentioned in the media

The relationship between workers and employers of an organization

The relationship established between customers and the business

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

________ reaches large groups of audiences at a high frequency

Advertising

Personal Selling

Sales Promotion

Public Relations

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Billboards are a form of advertising

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Jones' Market sponsored a carnival for a local charity. What type of promotion is this?

Personal Selling

Sales Promotion

Publicity

Advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

News release, featured article, captioned photograph ad press conference are the example of which public relations tool?

Written and spoken communication

Event sponsorship

Publicity

Corporate identity materials

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

which is a  MAIN function of advertising

Collecting adequate resources

Promising customers free discounts

highlight the unique features of the product

Allowing consumers to critique the product

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