2022 Advert/Promotion Quiz 1

Sales promotion can be best described as

• Advertising using mass media to attract customers to buy a firm's products

• Marketing techniques aimed directly at selling to customers

• Selling products at reduced sales prices to attract customers

• The process of persuading people to buy a firm's products

What is meant by public relations?

• Activities aimed at establishing and protecting a firm's corporate image

• Activities aimed at getting the business mentioned in the media

• The relationship between workers and employers of an organization

• The relationship established between customers and the business

________ reaches large groups of audiences at a high frequency

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

Billboards are a form of advertising

• True

• False

Jones' Market sponsored a carnival for a local charity. What type of promotion is this?

• Personal Selling

• Sales Promotion

• Publicity

• Advertising

News release, featured article, captioned photograph ad press conference are the example of which public relations tool?

• Written and spoken communication

• Event sponsorship

• Publicity

• Corporate identity materials

which is a  MAIN function of advertising

• Collecting adequate resources

• Promising customers free discounts

• highlight the unique features of the product

• Allowing consumers to critique the product

2 advantages of advertising

• Makes consumers aware of the different

  product choices that are available.

• Persuade people to buy products

  whether they need them or not.

• It encourages the production of goods

  of high standards.

• The resources used for advertising are helpful but sometimes wasted

Developing, promoting and distributing ideas, goods, or services to create exchanges that satisfy customers

• marketing concept

• marketing

• market segment

• target market

Decisions about how much to charge for goods and services in order to maximize profits.

• pricing

• selling

• financing

• product management