Culture dimension: International business

To be culturally sensitive, international businesses must be careful about how brand names

• affect domestic sales

• translate into other languages

• look in different fonts

• relate to the company

Two important features of a culture are

• Economy

• Language

• Religious beliefs

• Weather

Greeting someone is an example of...

• Language

• Social structure

• Education

• Behavior

What is culture?

• Culture is the mindset.

• Culture is reading

• Culture is food

• Culture is life development.

____________is one of the element of culture?

• Reading

• Writing

• Technology

• Food

What is the part of silent language international business companies must concern for designing product?

• color

• sign

• body distance

• punctuality

All of the choices are the concerning regarding to the different religion markets except:

• product design

• promotion campaign

• words

• advertising clip story

What is the culture element must be concern when setting the selling price in different countries

• social structure

• silent language

• social distance

• religions

_________ must be concerned when doing business with high context culture.

• business meeting seat position

• meeting agenda

• culture diversity

• business contract details

All of them are the implantation of culture cluster theory across countries except:

• employee management

• marketing promotion

• area product design

• market expansion