MKT Week 6

To differentiate themselves, many companies go beyond offering products and sevices; they are also developing and delivering customer ____

• Feedback

• Brands

• Experiences

• Events

• Product lines

 Product planners consider products and services on three levels. The most basic level is the ____, which addresses the question, ‘What is the buyer really buying?’ What is the benefit?

• Actual product

• Augmented product

• Core product

• Real product

A manufacturer of jams, preserves and relishes, offers products in reusable jars shaped like a kitchen tumbler. This environmentally sensitive packaging is part of ____

• The core product

• The augmented product

• The actual product

• A and B

Cadel's Bicycle Shop offers an extended warranty on the bicycles it sells,a free check-up after one month of use,and will assemble and deliver bicycles. In terms of the customer value hierarchy, the bicycle shop is offering a(n)____ product.

• Core

• Augmented

• Service-added

• Expected

____are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort

• Shopping product

• Unsought product

• Specialty product

• Convenience product

A rocking chair constructed from recycled Australian timber, Jarrah, and handmade by a skilled artisan using traditional joinery methods is a(n) ____

• Shopping product

• Specialty product

• Augmented product

• Convenience product

• Service

You are planning to buy a new washing machine, and notice that they come in many price ranges. You want to make sure you get the best value for your money. This product is a(n) ____ product

• Specialty

• Convenience

• Shopping

• Unsought

A(n)____ is a name, term, sign, symbol, design or a combination of these that identifies the maker or seller of a product or service

• Co-branding

• Trademark

• Brand

• Service

The impossibility of a barber storing haircuts for later sale arises from which of the following?

• Perishability

• Inseparability

• Variability

• Intangibility

When a local restaurant that features barbecue sometimes delivers food fast and hot, but at other times is slow and the food arrives at the table cold, it is an example of the service characteristic of ____

• Intangibility

• Inseparability

• Perishability

• Variability