Promotion DCO BTEC Year 11

Promotion is best defined as:

• Advertising

• Telling people about your product and trying to persuade them to buy it.

Which of these is NOT part of the 'promotional mix'

• Advertising

• Direct Marketing

• Bank Loan

Which of these is NOT part of the 'promotional mix'

• Public Relations

• Sales Promotions

• Designing a logo

Which of these are NOT part of the 'promotional mix'?

• Direct Marketing

• Personal Selling

• Franchising

An advert in a newspaper would be classified as

• Print

• Digital

• Audio

An advert on a bus stop could be classified as

• Social Media

• Ambient

• Audio

Personal selling means selling to people you know personally

• TRUE

• FALSE

Personal Selling can be done over the telephone:

• TRUE

• FALSE

BOGOFF (Buy One Get One Free) is an example of:

• Sales promotion

• Advertising

Public Relations involves getting your product known without directly paying for the media space.

• TRUE

• FALSE